Passionate about wine since 1975. Exclusive wine news, recommendations, videos, events & home of the Decanter World Wine Awards 👉 @decanterawards
Followers
279.4K
Following
811
Total Posts
Engagement Rate
0.07%
Avg Likes
201
Avg Comments
Reaching 279.4K followers on Instagram, Decanter is a verified Home & DIY creator. Decanter has shared 4,078 posts to date, currently around 4 posts a week. Typical posts draw 201 likes and 7 comments, putting engagement at 0.07%.
Decanter's Instagram presence spans 4,078 posts and 279.4K followers, profiling it as a Home & DIY account.
Decanter has an engagement rate of 0.07%, which is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
For roughly every 30 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Decanter has published about 4 posts per week.
Decanter follows only 811 accounts while being followed by 279.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$980–$1,800
Based on 279.4K followers and a 0.07% engagement rate, a single sponsored post by Decanter is worth an estimated $980–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Decanter | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.63% |
| Average likes | 201 | 1,415 |
| Average comments | 7 | 30 |
| Posts per week | 3.96 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Decanter is a verified home & diy creator on Instagram, with 279.4K followers.
Decanter has 279,357 followers on Instagram (279.4K) as of Jul 9, 2026.
Decanter's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Decanter average 201 likes and 7 comments.
Decanter posts about 4 times per week on average.
Decanter is registered as a creator account on Instagram and is verified.
Decanter is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,078 posts.
Yes. Decanter carries the blue verified badge on Instagram.
A sponsored post from Decanter is estimated at $980 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,078
7
Posts / Week
3.96
Growth Score
1.4 / 100
Follower Ratio
344.5×
Engagement
0.03%
