A podcast about what it takes to thrive in the retail automotive industry. Inspired by car dealers. Hosted by Michael Cirillo.
Outreach This Creator For FreeThe Dealer Playbook runs an Automotive creator account based in United States with 5.5K followers on Instagram. The account has published 1,086 posts, currently around 6 posts a week. Engagement runs at 0.71%, or about 36 likes and 3 comments per post.
As an Automotive account, Dealer_playbook reaches 5.5K followers on Instagram across 1,086 published posts.
Among 3,607 Automotive accounts with 1K–10K followers in the InstME index, Dealer_playbook's 0.71% engagement rate comes in in the bottom quarter (median: 4.66%).
Comments arrive at about one per 11 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Dealer_playbook sits at about 6 posts per week.
Estimated sponsored-post value
$19–$36
Based on 5.5K followers and a 0.71% engagement rate, a single sponsored post by Dealer_playbook is worth an estimated $19–$36. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Dealer_playbook | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 4.66% |
| Average likes | 36 | 128 |
| Average comments | 3 | 7 |
| Posts per week | 6.41 | 0.38 |
Median values from 3,607 Automotive accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dealer_playbook | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 2.86% |
| Average likes | 36 | 86 |
| Average comments | 3 | 5 |
| Posts per week | 6.41 | 0.51 |
Median values from 492 Automotive accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 25, 2026
The Dealer Playbook is a automotive creator based in United States on Instagram, with 5.5K followers.
The Dealer Playbook posts on Instagram as @dealer_playbook.
The Dealer Playbook has 5,467 followers on Instagram (5.5K) as of Aug 25, 2026.
The Dealer Playbook's engagement rate is 0.71%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.66%) for Automotive accounts with 1K–10K followers in the InstME index.
Posts by The Dealer Playbook average 36 likes and 3 comments.
The Dealer Playbook posts about 6 times per week on average.
The Dealer Playbook is registered as a creator account on Instagram.
Total Posts
1,086
Avg Comments
3
Engagement
0.92%
The Dealer Playbook is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 1,086 posts.
The Dealer Playbook's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Dealer Playbook is estimated at $19 to $36. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
