Official Durban Tourism and Durban Tourism Business' Awards Instagram Account.
Outreach This Creator For FreeDurban Tourism is a Business creator. The account has built 71K followers on Instagram. Durban Tourism has shared 4,556 posts to date, currently around 10 posts a week. Typical posts draw 26 likes and 1 comments, putting engagement at 0.04%.
Dbntourism is a Business account on Instagram with 71K followers and 4,556 published posts.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Dbntourism's 0.04% engagement rate is in the bottom quarter (median: 1.46%).
Comments arrive at about one per 45 likes, a sign of a healthy amount of conversation.
Dbntourism's output runs to about 10 posts per week, more than one per day.
Estimated sponsored-post value
$250–$460
Based on 71K followers and a 0.04% engagement rate, a single sponsored post by Dbntourism is worth an estimated $250–$460. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Dbntourism | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.46% |
| Average likes | 26 | 334 |
| Average comments | 1 | 22 |
| Posts per week | 10.35 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 27, 2026
Durban Tourism is a business creator on Instagram, with 71K followers.
Durban Tourism posts on Instagram as @dbntourism.
Durban Tourism has 70,974 followers on Instagram (71K) as of Sep 27, 2026.
Durban Tourism's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Durban Tourism average 26 likes and 1 comments.
Durban Tourism posts about 10 times per week on average.
Durban Tourism is registered as a creator account on Instagram.
Durban Tourism is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 4,556 posts.
A sponsored post from Durban Tourism is estimated at $250 to $460. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
4,556
Avg Comments
1
210.4K
Engagement
0.3%
