Family-owned & operated for 47+ years. 🔨 Independent Timber Merchants in Avondale, East Tamaki & Kopu, with 15 trucks on the road delivering daily!
Outreach This Creator For FreeReaching 1.2K followers on Instagram, Dayle ITM is a Lifestyle brand based in New Zealand. To date Dayle ITM has posted 856 times, currently less than one post a week. Engagement runs at 3.43%, or about 41 likes and 1 comments per post.
Dayle_itm operates a Lifestyle account on Instagram, pairing 1.2K followers with 856 posts.
Against 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, Dayle_itm's 3.43% engagement rate lands below the median of 6.8%.
For roughly every 38 likes there is one comment, a healthy amount of conversation.
In recent weeks Dayle_itm has kept to less than one post per week.
Estimated sponsored-post value
$15–$28
Based on 1.2K followers and a 3.43% engagement rate, a single sponsored post by Dayle_itm is worth an estimated $15–$28. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Dayle_itm | Cohort median |
|---|---|---|
| Engagement rate | 3.43% | 6.8% |
| Average likes | 41 | 170 |
| Average comments | 1 | 16 |
| Posts per week | 0.12 | 0.22 |
Median values from 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dayle_itm | Cohort median |
|---|---|---|
| Engagement rate | 3.43% | 3.66% |
| Average likes | 41 | 122 |
| Average comments | 1 | 9 |
| Posts per week | 0.12 | 0.45 |
Median values from 161 accounts in New Zealand with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Dayle ITM is a lifestyle brand based in New Zealand on Instagram, with 1.2K followers.
Dayle ITM posts on Instagram as @dayle_itm.
Dayle ITM has 1,235 followers on Instagram (1.2K) as of Jul 11, 2026.
Dayle ITM's engagement rate is 3.43%, calculated from average likes and comments per post relative to followers. That is below the median of 6.8% for Lifestyle accounts with 1K–10K followers in the InstME index.
Posts by Dayle ITM average 41 likes and 1 comments.
Dayle ITM posts less than once a week on average.
Dayle ITM is registered as a business account on Instagram.
Dayle ITM is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 856 posts.
Dayle ITM's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
856
Avg Comments
1
Engagement
9.01%
A sponsored post from Dayle ITM is estimated at $15 to $28. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
