Purpose Driven 📧
Outreach This Creator For FreeDavid Johnston is a Travel creator on Instagram, tracked in the InstME index with 15.3K followers. The account has published 750 posts, currently around 5 posts a week. Engagement runs at 3.4%, or about 479 likes and 42 comments per post.
David__johnston has built an audience of 15.3K followers on Instagram over 750 posts as a Travel account.
David__johnston's 3.4% engagement rate is above the median of 1.02% among Travel accounts with 10K–100K followers, measured across 2,887 accounts in the InstME index.
Comments arrive at about one per 12 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for David__johnston sits at about 5 posts per week.
David__johnston comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$180–$340
Based on 15.3K followers and a 3.4% engagement rate, a single sponsored post by David__johnston is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | David__johnston | Cohort median |
|---|---|---|
| Engagement rate | 3.4% | 1.02% |
| Average likes | 479 | 250 |
| Average comments | 42 | 14 |
| Posts per week | 4.95 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 17, 2026
David Johnston is a travel creator on Instagram, with 15.3K followers.
David Johnston posts on Instagram as @david__johnston.
David Johnston has 15,313 followers on Instagram (15.3K) as of Sep 17, 2026.
David Johnston's engagement rate is 3.4%, calculated from average likes and comments per post relative to followers. That is above the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by David Johnston average 479 likes and 42 comments.
David Johnston posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 5% of David Johnston's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
750
Avg Comments
42
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
0.03%
David Johnston is registered as a creator account on Instagram.
David Johnston is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 750 posts.
A sponsored post from David Johnston is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
