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60.7K
Following
89
Total Posts
Engagement Rate
5.64%
Avg Likes
3,405
Avg Comments
On Instagram, Dark Horse Direct is a Home & DIY brand with an audience of 60.7K. Dark Horse Direct has shared 1,111 posts to date, currently around 3 posts a week. Typical posts draw 3,405 likes and 20 comments, putting engagement at 5.64%.
Darkhorsedirect shows up in the InstME index as a Home & DIY account, 60.7K followers, 1,111 posts.
Darkhorsedirect has an engagement rate of 5.64%, which is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
Followers leave about one comment for every 170 likes, an audience that mostly engages through likes.
In recent weeks Darkhorsedirect has kept to about 3 posts per week.
Darkhorsedirect follows only 89 accounts while being followed by 60.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$850–$1,600
Based on 60.7K followers and a 5.64% engagement rate, a single sponsored post by Darkhorsedirect is worth an estimated $850–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Darkhorsedirect | Cohort median |
|---|---|---|
| Engagement rate | 5.64% | 0.75% |
| Average likes | 3,405 | 200 |
| Average comments | 20 | 9 |
| Posts per week | 3.11 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Dark Horse Direct is a home & diy brand on Instagram, with 60.7K followers.
Dark Horse Direct posts on Instagram as @darkhorsedirect.
Dark Horse Direct has 60,740 followers on Instagram (60.7K) as of Jul 15, 2026.
Dark Horse Direct's engagement rate is 5.64%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Dark Horse Direct average 3,405 likes and 20 comments.
Dark Horse Direct posts about 3 times per week on average.
Dark Horse Direct is registered as a business account on Instagram.
Dark Horse Direct is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,111 posts.
1,111
20
Posts / Week
3.11
Growth Score
100 / 100
Follower Ratio
682.5×
176.7K
Engagement
0.01%
A sponsored post from Dark Horse Direct is estimated at $850 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
