WELCOME TO THE AM TOTE CLUB membership fee: our tote 📍Alex Mill home of the iconic tote
Followers
180.4K
Following
1.9K
Total Posts
Engagement Rate
0.42%
Avg Likes
648
Avg Comments
Alex Mill runs a verified Home & DIY brand account with 180.4K followers on Instagram. To date Alex Mill has posted 3,419 times, currently less than one post a week. Typical posts draw 648 likes and 106 comments, putting engagement at 0.42%.
Counting 180.4K followers and 3,419 posts, Alexmillny sits in the InstME index as a Home & DIY account.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Alexmillny's 0.42% engagement rate is below the median of 0.63%.
Followers weigh in with a comment about every 6 likes, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$630–$1,200
Based on 180.4K followers and a 0.42% engagement rate, a single sponsored post by Alexmillny is worth an estimated $630–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Alexmillny | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 0.63% |
| Average likes | 648 | 1,415 |
| Average comments | 106 | 30 |
| Posts per week | 0.77 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Alex Mill is a verified home & diy brand on Instagram, with 180.4K followers.
Alex Mill posts on Instagram as @alexmillny.
Alex Mill has 180,388 followers on Instagram (180.4K) as of Jul 12, 2026.
Alex Mill's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Alex Mill average 648 likes and 106 comments.
Alex Mill posts less than once a week on average.
Alex Mill is registered as a business account on Instagram and is verified.
Alex Mill is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,419 posts.
Yes. Alex Mill carries the blue verified badge on Instagram.
3,419
106
Posts / Week
0.77
Growth Score
8.4 / 100
Follower Ratio
96.4×
Engagement
0.18%
A sponsored post from Alex Mill is estimated at $630 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
