Independent italian publisher of contemporary art, photography, fashion, and design books since 2004. Publisher of Toiletpaper Magazine since 2012.
Followers
20.6K
Following
1.8K
Total Posts
Engagement Rate
3.92%
Avg Likes
782
Avg Comments
On Instagram, Damiani is a verified Fashion creator based in Italy with an audience of 20.6K. The account posts mainly around fashion and art topics. Damiani has shared 957 posts to date, currently less than one post a week. Posts average 782 likes and 27 comments, an engagement rate of 3.92%.
With 20.6K followers across 957 posts, Damiani_books is one of the Fashion accounts tracked in the InstME index.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Damiani_books's 3.92% engagement rate lands above the median of 1.09%.
The like-to-comment split is roughly 29 to one, indicating a healthy amount of conversation.
Over recent weeks, Damiani_books has published less than one post per week.
Estimated sponsored-post value
$280–$530
Based on 20.6K followers and a 3.92% engagement rate, a single sponsored post by Damiani_books is worth an estimated $280–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Italy, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Art
| Metric | Damiani_books | Cohort median |
|---|---|---|
| Engagement rate | 3.92% | 1.09% |
| Average likes | 782 | 243 |
| Average comments | 27 | 19 |
| Posts per week | 0.99 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Damiani_books | Cohort median |
|---|---|---|
| Engagement rate | 3.92% | 0.91% |
| Average likes | 782 | 199 |
| Average comments | 27 | 8 |
| Posts per week | 0.99 | 1 |
Median values from 75 Fashion accounts in Italy with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Damiani is a verified fashion creator based in Italy on Instagram, with 20.6K followers.
Damiani posts on Instagram as @damiani_books.
Damiani has 20,617 followers on Instagram (20.6K) as of Jul 16, 2026.
Damiani's engagement rate is 3.92%, calculated from average likes and comments per post relative to followers. That is above the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Damiani average 782 likes and 27 comments.
Damiani posts less than once a week on average.
Damiani is registered as a creator account on Instagram and is verified.
Damiani is categorized as a fashion and art account in the InstME index, based on the profile's bio and Instagram category across 957 posts.
Damiani's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
957
27
Posts / Week
0.99
Growth Score
78.4 / 100
Follower Ratio
11.6×
Engagement
0%
Yes. Damiani carries the blue verified badge on Instagram.
A sponsored post from Damiani is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
