The independent voice of Dallas since 1980. 📰 Daily online, weekly in print. Always free. 👉 Have tips? Send them to
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148.6K
Following
1.6K
Total Posts
Engagement Rate
0.25%
Avg Likes
355
Avg Comments
Dallas Observer is a Lifestyle brand. The account has built 148.6K followers on Instagram. To date Dallas Observer has posted 6,946 times, currently less than one post a week. Engagement runs at 0.25%, or about 355 likes and 13 comments per post.
As a Lifestyle account, Dallasobserver reaches 148.6K followers on Instagram across 6,946 published posts.
Dallasobserver's 0.25% engagement rate is in the bottom quarter (median: 2.99%) among Lifestyle accounts with 100K–1M followers, measured across 826 accounts in the InstME index.
Roughly one in 27 likes comes with a comment, a healthy amount of conversation.
Dallasobserver's output runs to less than one post per week.
Estimated sponsored-post value
$520–$970
Based on 148.6K followers and a 0.25% engagement rate, a single sponsored post by Dallasobserver is worth an estimated $520–$970. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Dallasobserver | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 2.99% |
| Average likes | 355 | 7,188 |
| Average comments | 13 | 111 |
| Posts per week | 0.23 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Dallas Observer is a lifestyle brand on Instagram, with 148.6K followers.
Dallas Observer posts on Instagram as @dallasobserver.
Dallas Observer has 148,569 followers on Instagram (148.6K) as of Jul 15, 2026.
Dallas Observer's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Dallas Observer average 355 likes and 13 comments.
Dallas Observer posts less than once a week on average.
Dallas Observer is registered as a business account on Instagram.
Dallas Observer is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 6,946 posts.
A sponsored post from Dallas Observer is estimated at $520 to $970. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,946
13
Posts / Week
0.23
Growth Score
5 / 100
Follower Ratio
94.0×
Engagement
4.15%
