an American lifestyle brand rooted in nostalgia
Followers
383.1K
Following
5
Total Posts
Engagement Rate
2.68%
Avg Likes
10,151
Avg Comments
Dairy Boy is a verified Lifestyle brand. The account has built 383.1K followers on Instagram. Dairy Boy has shared 438 posts to date, currently around 2 posts a week. Typical posts draw 10,151 likes and 117 comments, putting engagement at 2.68%.
Dairyboy is a Lifestyle account whose 438 posts have grown a following of 383.1K on Instagram.
Benchmarked against 826 Lifestyle accounts with 100K–1M followers, Dairyboy posts a 2.68% engagement rate that is below the median of 2.99%.
Roughly one in 87 likes comes with a comment, an audience that mostly engages through likes.
Lately Dairyboy has been publishing about 2 posts per week.
With 383.1K followers but only 5 accounts followed back, Dairyboy shows the ratio of a well-established account.
Estimated sponsored-post value
$3,600–$6,700
Based on 383.1K followers and a 2.68% engagement rate, a single sponsored post by Dairyboy is worth an estimated $3,600–$6,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Dairyboy | Cohort median |
|---|---|---|
| Engagement rate | 2.68% | 2.99% |
| Average likes | 10,151 | 7,188 |
| Average comments | 117 | 111 |
| Posts per week | 2.49 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Dairy Boy is a verified lifestyle brand on Instagram, with 383.1K followers.
Dairy Boy posts on Instagram as @dairyboy.
Dairy Boy has 383,092 followers on Instagram (383.1K) as of Jul 15, 2026.
Dairy Boy's engagement rate is 2.68%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Dairy Boy average 10,151 likes and 117 comments.
Dairy Boy posts about 2 times per week on average.
Dairy Boy is registered as a business account on Instagram and is verified.
Dairy Boy is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 438 posts.
Yes. Dairy Boy carries the blue verified badge on Instagram.
438
117
Posts / Week
2.49
Growth Score
53.6 / 100
Follower Ratio
76618.4×
1.1M
Engagement
0.25%
A sponsored post from Dairy Boy is estimated at $3,600 to $6,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
