an American lifestyle brand rooted in nostalgia
Dairy Boy is a verified Lifestyle brand. The account has built 383.1K followers on Instagram. Dairy Boy has shared 438 posts to date, currently around 2 posts a week. Typical posts draw 10,151 likes and 117 comments, putting engagement at 2.68%.
Dairyboy is a Lifestyle account whose 438 posts have grown a following of 383.1K on Instagram.
Benchmarked against 826 Lifestyle accounts with 100K–1M followers, Dairyboy posts a 2.68% engagement rate that is below the median of 2.99%.
Roughly one in 87 likes comes with a comment, an audience that mostly engages through likes.
Lately Dairyboy has been publishing about 2 posts per week.
With 383.1K followers but only 5 accounts followed back, Dairyboy shows the ratio of a well-established account.
Estimated sponsored-post value
$3,600–$6,700
Based on 383.1K followers and a 2.68% engagement rate, a single sponsored post by Dairyboy is worth an estimated $3,600–$6,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Dairyboy | Cohort median |
|---|---|---|
| Engagement rate | 2.68% | 2.99% |
| Average likes | 10,151 | 7,188 |
| Average comments | 117 | 111 |
| Posts per week | 2.49 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Dairy Boy is a verified lifestyle brand on Instagram, with 383.1K followers.
Dairy Boy posts on Instagram as @dairyboy.
Dairy Boy has 383,092 followers on Instagram (383.1K) as of Jul 15, 2026.
Dairy Boy's engagement rate is 2.68%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Dairy Boy average 10,151 likes and 117 comments.
Dairy Boy posts about 2 times per week on average.
Dairy Boy is registered as a business account on Instagram and is verified.
Dairy Boy is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 438 posts.
Yes. Dairy Boy carries the blue verified badge on Instagram.
Total Posts
438
Avg Comments
117
Engagement
5.7%
A sponsored post from Dairy Boy is estimated at $3,600 to $6,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
