Hopefully this page inspires you with ideas you can do with your loved ones! 🤍 Thankful for 17M friends on all platforms!
Followers
6.1M
Following
1.6K
Total Posts
Engagement Rate
1.08%
Avg Likes
65,532
Avg Comments
Mason Smith is a verified Lifestyle creator, with 6.1M followers on Instagram. Mason Smith has shared 905 posts to date, currently around 7 posts a week. Posts average 65,532 likes and 534 comments, an engagement rate of 1.08%.
Dadsocial operates a Lifestyle account on Instagram, pairing 6.1M followers with 905 posts.
Dadsocial records a 1.08% engagement rate, below the median of 2.43% for the 177 Lifestyle accounts with over 1M followers tracked in the InstME index.
At one comment per 123 likes, the ratio points to an audience that mostly engages through likes.
Dadsocial currently publishes about 7 posts per week, more than one per day.
Dadsocial keeps its following list short (1,550) relative to 6.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$23,000–$43,000
Based on 6.1M followers and a 1.08% engagement rate, a single sponsored post by Dadsocial is worth an estimated $23,000–$43,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Dadsocial | Cohort median |
|---|---|---|
| Engagement rate | 1.08% | 2.43% |
| Average likes | 65,532 | 54,853 |
| Average comments | 534 | 522 |
| Posts per week | 7.44 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Mason Smith is a verified lifestyle creator on Instagram, with 6.1M followers.
Mason Smith posts on Instagram as @dadsocial.
Mason Smith has 6,125,153 followers on Instagram (6.1M) as of Jul 15, 2026.
Mason Smith's engagement rate is 1.08%, calculated from average likes and comments per post relative to followers. That is below the median of 2.43% for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Mason Smith average 65,532 likes and 534 comments.
Mason Smith posts about 7 times per week on average.
Mason Smith is registered as a creator account on Instagram and is verified.
Mason Smith is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 905 posts.
Yes. Mason Smith carries the blue verified badge on Instagram.
905
534
Posts / Week
7.44
Growth Score
21.6 / 100
Follower Ratio
3951.7×
Engagement
3.7%
A sponsored post from Mason Smith is estimated at $23,000 to $43,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
