Fresh baked baking inspiration and slices of life. (St. Louis is home) Community and classes for bakers
Followers
872K
Following
4.4K
Total Posts
Engagement Rate
0.06%
Avg Likes
499
Avg Comments
Stefani Pollack runs a verified Home & DIY creator account with 872K followers on Instagram. The account has published 7,500 posts, currently less than one post a week. Typical posts draw 499 likes and 31 comments, putting engagement at 0.06%.
Cupcakeproject is a Home & DIY account whose 7,500 posts have grown a following of 872K on Instagram.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Cupcakeproject posts a 0.06% engagement rate that is in the bottom quarter (median: 0.63%).
Comments arrive at about one per 16 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Cupcakeproject sits at less than one post per week.
With 872K followers but only 4,404 accounts followed back, Cupcakeproject shows the ratio of a well-established account.
Estimated sponsored-post value
$3,100–$5,700
Based on 872K followers and a 0.06% engagement rate, a single sponsored post by Cupcakeproject is worth an estimated $3,100–$5,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Cupcakeproject | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.63% |
| Average likes | 499 | 1,415 |
| Average comments | 31 | 30 |
| Posts per week | 0.05 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Stefani Pollack is a verified home & diy creator on Instagram, with 872K followers.
Stefani Pollack posts on Instagram as @cupcakeproject.
Stefani Pollack has 871,958 followers on Instagram (872K) as of Jul 15, 2026.
Stefani Pollack's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Stefani Pollack average 499 likes and 31 comments.
Stefani Pollack posts less than once a week on average.
Stefani Pollack is registered as a creator account on Instagram and is verified.
Stefani Pollack is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,500 posts.
Yes. Stefani Pollack carries the blue verified badge on Instagram.
7,500
31
Posts / Week
0.05
Growth Score
1.2 / 100
Follower Ratio
198.0×
Engagement
0%
A sponsored post from Stefani Pollack is estimated at $3,100 to $5,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
