Fresh baked baking inspiration and slices of life. (St. Louis is home) Community and classes for bakers
Stefani Pollack runs a verified Home & DIY creator account with 872K followers on Instagram. The account has published 7,500 posts, currently less than one post a week. Typical posts draw 499 likes and 31 comments, putting engagement at 0.06%.
Cupcakeproject is a Home & DIY account whose 7,500 posts have grown a following of 872K on Instagram.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Cupcakeproject posts a 0.06% engagement rate that is in the bottom quarter (median: 0.63%).
Comments arrive at about one per 16 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Cupcakeproject sits at less than one post per week.
With 872K followers but only 4,404 accounts followed back, Cupcakeproject shows the ratio of a well-established account.
Estimated sponsored-post value
$3,100–$5,700
Based on 872K followers and a 0.06% engagement rate, a single sponsored post by Cupcakeproject is worth an estimated $3,100–$5,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Cupcakeproject | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.63% |
| Average likes | 499 | 1,415 |
| Average comments | 31 | 30 |
| Posts per week | 0.05 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Stefani Pollack is a verified home & diy creator on Instagram, with 872K followers.
Stefani Pollack posts on Instagram as @cupcakeproject.
Stefani Pollack has 871,958 followers on Instagram (872K) as of Jul 15, 2026.
Stefani Pollack's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Stefani Pollack average 499 likes and 31 comments.
Stefani Pollack posts less than once a week on average.
Stefani Pollack is registered as a creator account on Instagram and is verified.
Stefani Pollack is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,500 posts.
Yes. Stefani Pollack carries the blue verified badge on Instagram.
Total Posts
7,500
Avg Comments
31
Engagement
0.1%
A sponsored post from Stefani Pollack is estimated at $3,100 to $5,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
