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Followers
96.4K
Following
73
Total Posts
Engagement Rate
3.37%
Avg Likes
3,181
Avg Comments
On Instagram, Cruel Summer is a verified Gaming brand with an audience of 96.4K. To date Cruel Summer has posted 428 times, currently less than one post a week. Engagement runs at 3.37%, or about 3,181 likes and 67 comments per post.
Cruelsummer operates a Gaming account on Instagram, pairing 96.4K followers with 428 posts.
Cruelsummer records a 3.37% engagement rate, in line with the median of 3.42% for the 824 Gaming accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 48 likes, a healthy amount of conversation.
Cruelsummer currently publishes less than one post per week.
Cruelsummer keeps its following list short (73) relative to 96.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,100
Based on 96.4K followers and a 3.37% engagement rate, a single sponsored post by Cruelsummer is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
| Metric | Cruelsummer | Cohort median |
|---|---|---|
| Engagement rate | 3.37% | 3.42% |
| Average likes | 3,181 | 1,079 |
| Average comments | 67 | 32 |
| Posts per week | 0.09 | 0.45 |
Median values from 824 Gaming accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Cruel Summer is a verified gaming brand on Instagram, with 96.4K followers.
Cruel Summer posts on Instagram as @cruelsummer.
Cruel Summer has 96,352 followers on Instagram (96.4K) as of Apr 23, 2026.
Cruel Summer's engagement rate is 3.37%, calculated from average likes and comments per post relative to followers. That is in line with the median of 3.42% for Gaming accounts with 10K–100K followers in the InstME index.
Posts by Cruel Summer average 3,181 likes and 67 comments.
Cruel Summer posts less than once a week on average.
Cruel Summer is registered as a business account on Instagram and is verified.
Cruel Summer is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 428 posts.
Yes. Cruel Summer carries the blue verified badge on Instagram.
428
67
Posts / Week
0.09
Growth Score
67.4 / 100
Follower Ratio
1319.9×
Engagement
0%
A sponsored post from Cruel Summer is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
