Essential business news, insight and analysis for New York City's decision-makers.
Outreach This Creator For FreeFollowers
15.7K
Following
353
Total Posts
Engagement Rate
1.06%
Avg Likes
152
Avg Comments
Crain's New York Business is a Business brand based in United States. The account has built 15.7K followers on Instagram. The account has published 1,485 posts, currently around 4 posts a week. Posts average 152 likes and 14 comments, an engagement rate of 1.06%.
Crainsnewyork is a Business account whose 1,485 posts have grown a following of 15.7K on Instagram.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Crainsnewyork's 1.06% engagement rate is below the median of 1.46%.
The comment-to-like ratio works out to one comment per 11 likes, pointing to an unusually discussion-heavy audience.
Crainsnewyork maintains a rhythm of about 4 posts per week.
Estimated sponsored-post value
$58–$110
Based on 15.7K followers and a 1.06% engagement rate, a single sponsored post by Crainsnewyork is worth an estimated $58–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Crainsnewyork | Cohort median |
|---|---|---|
| Engagement rate | 1.06% | 1.46% |
| Average likes | 152 | 334 |
| Average comments | 14 | 22 |
| Posts per week | 3.99 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Crainsnewyork | Cohort median |
|---|---|---|
| Engagement rate | 1.06% | 1.1% |
| Average likes | 152 | 228 |
| Average comments | 14 | 14 |
| Posts per week | 3.99 | 0.34 |
Median values from 1,074 Business accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Crain's New York Business is a business brand based in United States on Instagram, with 15.7K followers.
Crain's New York Business posts on Instagram as @crainsnewyork.
Crain's New York Business has 15,665 followers on Instagram (15.7K) as of Jul 16, 2026.
Crain's New York Business's engagement rate is 1.06%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Crain's New York Business average 152 likes and 14 comments.
Crain's New York Business posts about 4 times per week on average.
Crain's New York Business is registered as a business account on Instagram.
Crain's New York Business is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,485 posts.
1,485
14
Posts / Week
3.99
Growth Score
21.2 / 100
Follower Ratio
44.4×
Engagement
8.25%
Crain's New York Business's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Crain's New York Business is estimated at $58 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
