Followers
82.8K
Following
2.7K
Total Posts
Engagement Rate
0.13%
Avg Likes
105
Avg Comments
Cowtan & Tout is a verified Home & DIY brand on Instagram based in United States, tracked in the InstME index with 82.8K followers. To date Cowtan & Tout has posted 548 times, currently around 3 posts a week. Typical posts draw 105 likes and 3 comments, putting engagement at 0.13%.
Cowtanandtout is a Home & DIY account on Instagram with 82.8K followers and 548 published posts.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Cowtanandtout posts a 0.13% engagement rate that is in the bottom quarter (median: 0.75%).
One comment lands for every 31 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about 3 posts per week.
Estimated sponsored-post value
$290–$540
Based on 82.8K followers and a 0.13% engagement rate, a single sponsored post by Cowtanandtout is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Cowtanandtout | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.75% |
| Average likes | 105 | 200 |
| Average comments | 3 | 9 |
| Posts per week | 3.01 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Cowtanandtout | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.55% |
| Average likes | 105 | 132 |
| Average comments | 3 | 7 |
| Posts per week | 3.01 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Cowtan & Tout is a verified home & diy brand based in United States on Instagram, with 82.8K followers.
Cowtan & Tout posts on Instagram as @cowtanandtout.
Cowtan & Tout has 82,783 followers on Instagram (82.8K) as of Aug 11, 2026.
Cowtan & Tout's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Cowtan & Tout average 105 likes and 3 comments.
Cowtan & Tout posts about 3 times per week on average.
Cowtan & Tout is registered as a business account on Instagram and is verified.
Cowtan & Tout is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 548 posts.
Cowtan & Tout's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
548
3
Posts / Week
3.01
Growth Score
2.6 / 100
Last Post
11 days ago
Engagement
0.32%
Yes. Cowtan & Tout carries the blue verified badge on Instagram.
A sponsored post from Cowtan & Tout is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
