Torréfacteur parisien de cafés d'exception depuis 2011 ☕ Coffee shops, lieux de découverte et de dégustation
Followers
28.7K
Following
1.1K
Total Posts
Engagement Rate
0.28%
Avg Likes
75
Avg Comments
Coutume is a verified Coffee shop brand on Instagram based in France, tracked in the InstME index with 28.7K followers. Coutume has shared 465 posts to date, currently around 2 posts a week. Posts average 75 likes and 5 comments, an engagement rate of 0.28%.
The Coffee shop account Coutumecafe has posted 465 times on Instagram and drawn 28.7K followers.
On average, Coutumecafe's posts earn 75 likes and 5 comments, about one interaction per 360 followers.
The comment-to-like ratio works out to one comment per 15 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Coutumecafe sits at about 2 posts per week.
Estimated sponsored-post value
$100–$190
Based on 28.7K followers and a 0.28% engagement rate, a single sponsored post by Coutumecafe is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Coffee shop
| Metric | Coutumecafe | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.45% |
| Average likes | 75 | 339 |
| Average comments | 5 | 18 |
| Posts per week | 2.27 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Coutumecafe | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.5% |
| Average likes | 75 | 347 |
| Average comments | 5 | 16 |
| Posts per week | 2.27 | 0.82 |
Median values from 1,812 accounts in France with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Coutume is a verified coffee shop brand based in France on Instagram, with 28.7K followers.
Coutume posts on Instagram as @coutumecafe.
Coutume has 28,671 followers on Instagram (28.7K) as of Jul 16, 2026.
Coutume's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers.
Posts by Coutume average 75 likes and 5 comments.
Coutume posts about 2 times per week on average.
Coutume is registered as a business account on Instagram and is verified.
Coutume is categorized as a coffee shop account in the InstME index, based on the profile's bio and Instagram category across 465 posts.
Coutume's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Coutume carries the blue verified badge on Instagram.
465
5
Posts / Week
2.27
Growth Score
5.6 / 100
Follower Ratio
27.0×
Engagement
100%
A sponsored post from Coutume is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
