The official Instagram of Cosmopolitan
Outreach This Creator For FreeFollowers
4.5M
Following
649
Total Posts
Engagement Rate
0.57%
Avg Likes
25,384
Avg Comments
On Instagram, Cosmopolitan is a verified Magazine brand with an audience of 4.5M. The account has published 16,430 posts, currently around 3 posts a week. Posts average 25,384 likes and 138 comments, an engagement rate of 0.57%.
With 4.5M followers across 16,430 posts, Cosmopolitan is one of the Magazine accounts tracked in the InstME index.
A typical post by Cosmopolitan collects about 25,384 likes and 138 comments, roughly one interaction for every 176 followers.
The audience comments once per 184 likes on average, an audience that mostly engages through likes.
Cosmopolitan's recent cadence works out to about 3 posts per week.
Cosmopolitan keeps its following list short (649) relative to 4.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$16,000–$29,000
Based on 4.5M followers and a 0.57% engagement rate, a single sponsored post by Cosmopolitan is worth an estimated $16,000–$29,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Magazine
| Metric | Cosmopolitan | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.02% |
| Average likes | 25,384 | 25,711 |
| Average comments | 138 | 376 |
| Posts per week | 2.67 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Cosmopolitan is a verified magazine brand on Instagram, with 4.5M followers.
Cosmopolitan has 4,489,274 followers on Instagram (4.5M) as of Apr 23, 2026.
Cosmopolitan's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers.
Posts by Cosmopolitan average 25,384 likes and 138 comments.
Cosmopolitan posts about 3 times per week on average.
Cosmopolitan is registered as a business account on Instagram and is verified.
Cosmopolitan is categorized as a magazine account in the InstME index, based on the profile's bio and Instagram category across 16,430 posts.
Yes. Cosmopolitan carries the blue verified badge on Instagram.
A sponsored post from Cosmopolitan is estimated at $16,000 to $29,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
16,430
138
Posts / Week
2.67
Growth Score
11.4 / 100
Follower Ratio
6917.2×
Engagement
0.2%
