Big business stories. Translated for real life.
Outreach This Creator For FreeFollowers
1.3M
Following
83
Total Posts
Engagement Rate
0.62%
Avg Likes
7,649
Avg Comments
CNN Business is a verified Business brand on Instagram, tracked in the InstME index with 1.3M followers. To date CNN Business has posted 6,017 times, currently less than one post a week. Engagement runs at 0.62%, or about 7,649 likes and 292 comments per post.
Counting 1.3M followers and 6,017 posts, Cnnbusiness sits in the InstME index as a Business account.
Benchmarked against 575 Business accounts with over 1M followers, Cnnbusiness posts a 0.62% engagement rate that is below the median of 1.08%.
Followers weigh in with a comment about every 26 likes, a healthy amount of conversation.
Video posts average 441.1K views, reaching roughly 35% of Cnnbusiness's follower base per post.
Posting frequency for Cnnbusiness sits at less than one post per week.
With 1.3M followers but only 83 accounts followed back, Cnnbusiness shows the ratio of a well-established account.
Estimated sponsored-post value
$4,500–$8,300
Based on 1.3M followers and a 0.62% engagement rate, a single sponsored post by Cnnbusiness is worth an estimated $4,500–$8,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Cnnbusiness | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 1.08% |
| Average likes | 7,649 | 29,775 |
| Average comments | 292 | 402 |
| Posts per week | 0.43 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
CNN Business is a verified business brand on Instagram, with 1.3M followers.
CNN Business posts on Instagram as @cnnbusiness.
CNN Business has 1,278,008 followers on Instagram (1.3M) as of Jul 15, 2026.
CNN Business's engagement rate is 0.62%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by CNN Business average 7,649 likes and 292 comments.
CNN Business posts less than once a week on average.
CNN Business is registered as a business account on Instagram and is verified.
CNN Business is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 6,017 posts.
Yes. CNN Business carries the blue verified badge on Instagram.
6,017
292
Avg Views
441,145
Posts / Week
0.43
Growth Score
12.4 / 100
Engagement
0.21%
A sponsored post from CNN Business is estimated at $4,500 to $8,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
