NYT food columnist and cookbook author; likes lox
Outreach This Creator For FreeFollowers
323.5K
Following
1.9K
Total Posts
Engagement Rate
0.31%
Avg Likes
957
Avg Comments
Reaching 323.5K followers on Instagram, Melissa Clark is a verified Food brand. Melissa Clark has shared 1,633 posts to date, currently less than one post a week. Engagement runs at 0.31%, or about 957 likes and 36 comments per post.
On Instagram, Clarkbar runs a Food account that has published 1,633 posts and gathered 323.5K followers.
For Food accounts with 100K–1M followers, Clarkbar's 0.31% engagement rate is below the median of 0.74%, a read from 1,551 accounts in the InstME index.
Followers leave about one comment for every 27 likes, a healthy amount of conversation.
Clarkbar currently publishes less than one post per week.
InstME estimates 0% of Clarkbar's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Clarkbar follows only 1,860 accounts while being followed by 323.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,100–$2,100
Based on 323.5K followers and a 0.31% engagement rate, a single sponsored post by Clarkbar is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Clarkbar | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.74% |
| Average likes | 957 | 1,665 |
| Average comments | 36 | 54 |
| Posts per week | 0.25 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Melissa Clark is a verified food brand on Instagram, with 323.5K followers.
Melissa Clark posts on Instagram as @clarkbar.
Melissa Clark has 323,537 followers on Instagram (323.5K) as of Jul 9, 2026.
Melissa Clark's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Melissa Clark average 957 likes and 36 comments.
Melissa Clark posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Melissa Clark's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Melissa Clark is registered as a business account on Instagram and is verified.
Melissa Clark is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,633 posts.
1,633
36
Posts / Week
0.25
Growth Score
6.2 / 100
ER Rank
23th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.23%
Yes. Melissa Clark carries the blue verified badge on Instagram.
A sponsored post from Melissa Clark is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
