Chef Rui Paula is a verified Food creator based in Portugal. The account has built 116K followers on Instagram. Chef Rui Paula has shared 1,711 posts to date, currently less than one post a week. Engagement runs at 0.7%, or about 763 likes and 53 comments per post.
Chefruipaula has built an audience of 116K followers on Instagram over 1,711 posts as a Food account.
Chefruipaula's 0.7% engagement rate is below the median of 0.74% among Food accounts with 100K–1M followers, measured across 1,551 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 15 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Chefruipaula sits at less than one post per week.
The account follows just 931 others against 116K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$410–$750
Based on 116K followers and a 0.7% engagement rate, a single sponsored post by Chefruipaula is worth an estimated $410–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Portugal, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Chefruipaula | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 0.74% |
| Average likes | 763 | 1,665 |
| Average comments | 53 | 54 |
| Posts per week | 0.27 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Chefruipaula | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 1.18% |
| Average likes | 763 | 2,451 |
| Average comments | 53 | 59 |
| Posts per week | 0.27 | 1.08 |
Median values from 56 accounts in Portugal with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 25, 2026
Chef Rui Paula is a verified food creator based in Portugal on Instagram, with 116K followers.
Chef Rui Paula posts on Instagram as @chefruipaula.
Chef Rui Paula has 116,023 followers on Instagram (116K) as of Sep 25, 2026.
Chef Rui Paula's engagement rate is 0.7%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Chef Rui Paula average 763 likes and 53 comments.
Chef Rui Paula posts less than once a week on average.
Chef Rui Paula is registered as a creator account on Instagram and is verified.
Total Posts
1,711
Avg Comments
53
Engagement
1.93%
Chef Rui Paula is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,711 posts.
Chef Rui Paula's profile places the account in Portugal. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Chef Rui Paula carries the blue verified badge on Instagram.
A sponsored post from Chef Rui Paula is estimated at $410 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
