Chef & Global Culinary Director @thefatduck Group.
On Instagram, James 'Jocky' Petrie is a verified Food brand with an audience of 34.9K. To date James 'Jocky' Petrie has posted 235 times, currently less than one post a week. Posts average 1,830 likes and 51 comments, an engagement rate of 5.39%.
On Instagram, Chefjocky runs a Food account that has published 235 posts and gathered 34.9K followers.
Chefjocky has an engagement rate of 5.39%, which is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
The like-to-comment split is roughly 36 to one, indicating a healthy amount of conversation.
Chefjocky's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$490–$910
Based on 34.9K followers and a 5.39% engagement rate, a single sponsored post by Chefjocky is worth an estimated $490–$910. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Chefjocky | Cohort median |
|---|---|---|
| Engagement rate | 5.39% | 0.75% |
| Average likes | 1,830 | 177 |
| Average comments | 51 | 10 |
| Posts per week | 0.05 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
James 'Jocky' Petrie is a verified food brand on Instagram, with 34.9K followers.
James 'Jocky' Petrie posts on Instagram as @chefjocky.
James 'Jocky' Petrie has 34,927 followers on Instagram (34.9K) as of Sep 9, 2026.
James 'Jocky' Petrie's engagement rate is 5.39%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by James 'Jocky' Petrie average 1,830 likes and 51 comments.
James 'Jocky' Petrie posts less than once a week on average.
James 'Jocky' Petrie is registered as a business account on Instagram and is verified.
James 'Jocky' Petrie is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 235 posts.
Total Posts
235
Avg Comments
51
Engagement
0.81%
Yes. James 'Jocky' Petrie carries the blue verified badge on Instagram.
A sponsored post from James 'Jocky' Petrie is estimated at $490 to $910. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
