More than just cute 🍼
Outreach This Creator For FreeFollowers
2.4M
Following
1.1K
Total Posts
Engagement Rate
0.02%
Avg Likes
520
Avg Comments
On Instagram, carter's babies and kids is a verified Baby goods/kids goods brand with an audience of 2.4M. To date carter's babies and kids has posted 4,852 times, currently around 6 posts a week. Typical posts draw 520 likes and 17 comments, putting engagement at 0.02%.
With 2.4M followers across 4,852 posts, Carters is one of the Baby goods/kids goods accounts tracked in the InstME index.
Carters's posts draw around 520 likes and 17 comments each, close to one interaction for every 4,442 followers.
At one comment per 31 likes, the ratio points to a healthy amount of conversation.
Video posts from Carters average 8.6K views.
Carters keeps a posting cadence of about 6 posts per week.
Carters keeps its following list short (1,142) relative to 2.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$8,300–$15,000
Based on 2.4M followers and a 0.02% engagement rate, a single sponsored post by Carters is worth an estimated $8,300–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Baby goods/kids goods
| Metric | Carters | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 520 | 25,711 |
| Average comments | 17 | 376 |
| Posts per week | 5.59 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
carter's babies and kids is a verified baby goods/kids goods brand on Instagram, with 2.4M followers.
carter's babies and kids posts on Instagram as @carters.
carter's babies and kids has 2,384,119 followers on Instagram (2.4M) as of Apr 5, 2026.
carter's babies and kids's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by carter's babies and kids average 520 likes and 17 comments.
carter's babies and kids posts about 6 times per week on average.
carter's babies and kids is registered as a business account on Instagram and is verified.
carter's babies and kids is categorized as a baby goods/kids goods account in the InstME index, based on the profile's bio and Instagram category across 4,852 posts.
4,852
17
Avg Views
8,579
Posts / Week
5.59
Growth Score
0.4 / 100
Engagement
0.21%
Yes. carter's babies and kids carries the blue verified badge on Instagram.
A sponsored post from carter's babies and kids is estimated at $8,300 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
