2 million cars for 2 million possibilities ? Shop new and used cars, research, finance and sell on Cars.com.
Followers
88.5K
Following
290
Total Posts
Engagement Rate
0.09%
Avg Likes
77
Avg Comments
Cars.com runs a verified Business brand account based in United States with 88.5K followers on Instagram. Its posts sit across business and automotive. To date Cars.com has posted 2,080 times, currently around 3 posts a week. Engagement runs at 0.09%, or about 77 likes and 3 comments per post.
Carsdotcom is a Business account on Instagram with 88.5K followers and 2,080 published posts.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Carsdotcom's 0.09% engagement rate is in the bottom quarter (median: 1.46%).
The comment-to-like ratio works out to one comment per 30 likes, pointing to a healthy amount of conversation.
Lately Carsdotcom has been publishing about 3 posts per week.
With 88.5K followers but only 290 accounts followed back, Carsdotcom shows the ratio of a well-established account.
Estimated sponsored-post value
$310–$580
Based on 88.5K followers and a 0.09% engagement rate, a single sponsored post by Carsdotcom is worth an estimated $310–$580. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Automotive
| Metric | Carsdotcom | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.46% |
| Average likes | 77 | 334 |
| Average comments | 3 | 22 |
| Posts per week | 3.21 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Carsdotcom | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.1% |
| Average likes | 77 | 228 |
| Average comments | 3 | 14 |
| Posts per week | 3.21 | 0.34 |
Median values from 1,074 Business accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Cars.com is a verified business brand based in United States on Instagram, with 88.5K followers.
Cars.com posts on Instagram as @carsdotcom.
Cars.com has 88,543 followers on Instagram (88.5K) as of Jul 15, 2026.
Cars.com's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Cars.com average 77 likes and 3 comments.
Cars.com posts about 3 times per week on average.
Cars.com is registered as a business account on Instagram and is verified.
Cars.com is categorized as a business and automotive account in the InstME index, based on the profile's bio and Instagram category across 2,080 posts.
Cars.com's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,080
3
Posts / Week
3.21
Growth Score
1.8 / 100
Follower Ratio
305.3×
Engagement
34.78%
Yes. Cars.com carries the blue verified badge on Instagram.
A sponsored post from Cars.com is estimated at $310 to $580. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
