Cellist ✨ 📍Berlin | Basel
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5.3K
Following
1.6K
Total Posts
Engagement Rate
3.87%
Avg Likes
193
Avg Comments
Carlo Lay is an Art brand on Instagram, tracked in the InstME index with 5.3K followers. Content spans art and music. The account has published 87 posts, currently less than one post a week. Engagement runs at 3.87%, or about 193 likes and 11 comments per post.
Carlolay is an Art account on Instagram with 5.3K followers and 87 published posts.
Compared with 24,436 other Art accounts with 1K–10K followers in the InstME index, Carlolay's 3.87% engagement rate is below the median of 4.98%.
Roughly one in 17 likes comes with a comment, an unusually discussion-heavy audience.
Carlolay maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$71–$130
Based on 5.3K followers and a 3.87% engagement rate, a single sponsored post by Carlolay is worth an estimated $71–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Music
| Metric | Carlolay | Cohort median |
|---|---|---|
| Engagement rate | 3.87% | 4.98% |
| Average likes | 193 | 129 |
| Average comments | 11 | 13 |
| Posts per week | 0.18 | 0.24 |
Median values from 24,436 Art accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Carlo Lay is a art brand on Instagram, with 5.3K followers.
Carlo Lay posts on Instagram as @carlolay.
Carlo Lay has 5,274 followers on Instagram (5.3K) as of Jul 12, 2026.
Carlo Lay's engagement rate is 3.87%, calculated from average likes and comments per post relative to followers. That is below the median of 4.98% for Art accounts with 1K–10K followers in the InstME index.
Posts by Carlo Lay average 193 likes and 11 comments.
Carlo Lay posts less than once a week on average.
Carlo Lay is registered as a business account on Instagram.
Carlo Lay is categorized as an art and music account in the InstME index, based on the profile's bio and Instagram category across 87 posts.
A sponsored post from Carlo Lay is estimated at $71 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
87
11
Posts / Week
0.18
Growth Score
77.4 / 100
Follower Ratio
3.3×
Engagement
1.33%