Calm your mind. Change your life. 💙 Stress less, sleep more, feel better.
Outreach This Creator For FreeCalm runs a verified business account account with 3.8M followers on Instagram. The account has published 6,464 posts, currently around 6 posts a week. Typical posts draw 10,866 likes and 61 comments, putting engagement at 0.29%.
The business account Calm has posted 6,464 times on Instagram and drawn 3.8M followers.
Calm's average post pulls 10,866 likes and 61 comments, roughly one interaction per 345 followers.
Roughly one in 180 likes comes with a comment, an audience that mostly engages through likes.
Lately Calm has been publishing about 6 posts per week.
At 100/100 on audience quality, Calm carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 30 others against 3.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$13,000–$25,000
Based on 3.8M followers and a 0.29% engagement rate, a single sponsored post by Calm is worth an estimated $13,000–$25,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Calm | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.02% |
| Average likes | 10,866 | 25,711 |
| Average comments | 61 | 376 |
| Posts per week | 6.46 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Calm is a verified Instagram brand on Instagram, with 3.8M followers.
Calm has 3,769,329 followers on Instagram (3.8M) as of Jul 15, 2026.
Calm's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers.
Posts by Calm average 10,866 likes and 61 comments.
Calm posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Calm's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Calm is registered as a business account on Instagram and is verified.
Yes. Calm carries the blue verified badge on Instagram.
A sponsored post from Calm is estimated at $13,000 to $25,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
6,464
Avg Comments
61
Engagement
0.64%
