Photo / Video & Content Creator Studio: @callummillsphotography Liverpool UK Based 📍 - DM & Email for bookings 📩
Followers
28K
Following
2.3K
Total Posts
Engagement Rate
22.71%
Avg Likes
6,313
Avg Comments
Callum Mills is a verified Photography creator on Instagram, tracked in the InstME index with 28K followers. The account posts mainly around photography and tech topics. The account has published 430 posts, currently less than one post a week. Engagement runs at 22.71%, or about 6,313 likes and 54 comments per post.
Counting 28K followers and 430 posts, Callumshots sits in the InstME index as a Photography account.
Compared with 3,423 other Photography accounts with 10K–100K followers in the InstME index, Callumshots's 22.71% engagement rate is in the top quarter (median: 2.46%).
Comments arrive at about one per 116 likes, a sign of an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$390–$730
Based on 28K followers and a 22.71% engagement rate, a single sponsored post by Callumshots is worth an estimated $390–$730. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Tech
| Metric | Callumshots | Cohort median |
|---|---|---|
| Engagement rate | 22.71% | 2.46% |
| Average likes | 6,313 | 523 |
| Average comments | 54 | 25 |
| Posts per week | 0.06 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Callum Mills is a verified photography creator on Instagram, with 28K followers.
Callum Mills posts on Instagram as @callumshots.
Callum Mills has 28,039 followers on Instagram (28K) as of Jul 10, 2026.
Callum Mills's engagement rate is 22.71%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.46%) for Photography accounts with 10K–100K followers in the InstME index.
Posts by Callum Mills average 6,313 likes and 54 comments.
Callum Mills posts less than once a week on average.
Callum Mills is registered as a creator account on Instagram and is verified.
Callum Mills is categorized as a photography and tech account in the InstME index, based on the profile's bio and Instagram category across 430 posts.
Yes. Callum Mills carries the blue verified badge on Instagram.
430
54
Posts / Week
0.06
Growth Score
100 / 100
Follower Ratio
12.2×
81.3K
Engagement
0.15%
A sponsored post from Callum Mills is estimated at $390 to $730. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
