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Followers
77.5K
Following
770
Total Posts
Engagement Rate
0.18%
Avg Likes
133
Avg Comments
Butter Midtown is a verified Food brand based in United States, with 77.5K followers on Instagram. Butter Midtown has shared 1,700 posts to date, currently less than one post a week. Posts average 133 likes and 6 comments, an engagement rate of 0.18%.
Butternyc operates a Food account on Instagram, pairing 77.5K followers with 1,700 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Butternyc's 0.18% engagement rate lands in the bottom quarter (median: 0.75%).
The audience comments once per 23 likes on average, a healthy amount of conversation.
Butternyc currently publishes less than one post per week.
InstME's checks rate Butternyc's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Butternyc keeps its following list short (770) relative to 77.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$270–$500
Based on 77.5K followers and a 0.18% engagement rate, a single sponsored post by Butternyc is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Butternyc | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.75% |
| Average likes | 133 | 177 |
| Average comments | 6 | 10 |
| Posts per week | 0.91 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Butternyc | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.68% |
| Average likes | 133 | 140 |
| Average comments | 6 | 8 |
| Posts per week | 0.91 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Butter Midtown is a verified food brand based in United States on Instagram, with 77.5K followers.
Butter Midtown posts on Instagram as @butternyc.
Butter Midtown has 77,463 followers on Instagram (77.5K) as of Apr 24, 2026.
Butter Midtown's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Butter Midtown average 133 likes and 6 comments.
Butter Midtown posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Butter Midtown's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Butter Midtown is registered as a business account on Instagram and is verified.
Butter Midtown is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,700 posts.
1,700
6
Posts / Week
0.91
Growth Score
3.6 / 100
ER Rank
16th
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.91%
Butter Midtown's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Butter Midtown carries the blue verified badge on Instagram.
A sponsored post from Butter Midtown is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
