Matthew Horton is a Music creator. The account has built 5.4K followers on Instagram. The account has published 122 posts, currently less than one post a week. Posts average 408 likes and 11 comments, an engagement rate of 7.69%.
Butter_manz is a Music account on Instagram with 5.4K followers and 122 published posts.
Benchmarked against 33,328 Music accounts with 1K–10K followers, Butter_manz posts a 7.69% engagement rate that is above the median of 5.45%.
Roughly one in 38 likes comes with a comment, a healthy amount of conversation.
Lately Butter_manz has been publishing less than one post per week.
Audience-quality analysis puts Butter_manz at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$76–$140
Based on 5.4K followers and a 7.69% engagement rate, a single sponsored post by Butter_manz is worth an estimated $76–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Butter_manz | Cohort median |
|---|---|---|
| Engagement rate | 7.69% | 5.45% |
| Average likes | 408 | 136 |
| Average comments | 11 | 15 |
| Posts per week | 0.09 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Matthew Horton is a music creator on Instagram, with 5.4K followers.
Matthew Horton posts on Instagram as @butter_manz.
Matthew Horton has 5,448 followers on Instagram (5.4K) as of Jul 14, 2026.
Matthew Horton's engagement rate is 7.69%, calculated from average likes and comments per post relative to followers. That is above the median of 5.45% for Music accounts with 1K–10K followers in the InstME index.
Posts by Matthew Horton average 408 likes and 11 comments.
Matthew Horton posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Matthew Horton's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Matthew Horton is registered as a creator account on Instagram.
Matthew Horton is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 122 posts.
Total Posts
122
Avg Comments
11
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
7.38%
A sponsored post from Matthew Horton is estimated at $76 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
