Open THURS - SUN 9 am until sold out North Beach, San Francisco If I don’t answer busy baking but check the FAQs❤️
Followers
80.3K
Following
472
Total Posts
Engagement Rate
1.76%
Avg Likes
1,387
Avg Comments
Butter & Crumble is a verified Food brand. The account has built 80.3K followers on Instagram. Butter & Crumble has shared 803 posts to date, currently around 1 post a week. Posts average 1,387 likes and 26 comments, an engagement rate of 1.76%.
Counting 80.3K followers and 803 posts, Butter.and.crumble sits in the InstME index as a Food account.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Butter.and.crumble's 1.76% engagement rate is above the median of 0.75%.
The comment-to-like ratio works out to one comment per 53 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
With 80.3K followers but only 472 accounts followed back, Butter.and.crumble shows the ratio of a well-established account.
Estimated sponsored-post value
$490–$920
Based on 80.3K followers and a 1.76% engagement rate, a single sponsored post by Butter.and.crumble is worth an estimated $490–$920. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Butter.and.crumble | Cohort median |
|---|---|---|
| Engagement rate | 1.76% | 0.75% |
| Average likes | 1,387 | 177 |
| Average comments | 26 | 10 |
| Posts per week | 1.08 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Butter & Crumble is a verified food brand on Instagram, with 80.3K followers.
Butter & Crumble posts on Instagram as @butter.and.crumble.
Butter & Crumble has 80,302 followers on Instagram (80.3K) as of Apr 23, 2026.
Butter & Crumble's engagement rate is 1.76%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Butter & Crumble average 1,387 likes and 26 comments.
Butter & Crumble posts about 1 time per week on average.
Butter & Crumble is registered as a business account on Instagram and is verified.
Butter & Crumble is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 803 posts.
Yes. Butter & Crumble carries the blue verified badge on Instagram.
803
26
Posts / Week
1.08
Growth Score
35.2 / 100
Follower Ratio
170.1×
Engagement
0%
A sponsored post from Butter & Crumble is estimated at $490 to $920. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
