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Followers
690.5K
Following
7
Total Posts
Engagement Rate
0.01%
Avg Likes
51
Avg Comments
Reaching 690.5K followers on Instagram, Business Today is a verified Business brand based in United States. To date Business Today has posted 35,456 times, currently around 49 posts a week. Posts average 51 likes and 1 comments, an engagement rate of 0.01%.
Business_today operates a Business account on Instagram, pairing 690.5K followers with 35,456 posts.
Business_today records a 0.01% engagement rate, in the bottom quarter (median: 1.25%) for the 1,742 Business accounts with 100K–1M followers tracked in the InstME index.
At one comment per 38 likes, the ratio points to a healthy amount of conversation.
Business_today's recent cadence works out to about 49 posts per week, more than one per day.
Business_today scores 64/100 on InstME's audience-quality checks, with about 30% of followers flagged low-quality or inactive, a solid result.
Business_today keeps its following list short (7) relative to 690.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,400–$4,500
Based on 690.5K followers and a 0.01% engagement rate, a single sponsored post by Business_today is worth an estimated $2,400–$4,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Business_today | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 51 | 2,990 |
| Average comments | 1 | 92 |
| Posts per week | 48.64 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Business_today | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.97% |
| Average likes | 51 | 2,090 |
| Average comments | 1 | 69 |
| Posts per week | 48.64 | 0.43 |
Median values from 332 Business accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Business Today is a verified business brand based in United States on Instagram, with 690.5K followers.
Business Today posts on Instagram as @business_today.
Business Today has 690,468 followers on Instagram (690.5K) as of Apr 27, 2026.
Business Today's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by Business Today average 51 likes and 1 comments.
Business Today posts about 49 times per week on average.
InstME's audience-quality analysis estimates about 30% of Business Today's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Business Today is registered as a business account on Instagram and is verified.
Business Today is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 35,456 posts.
35,456
1
Posts / Week
48.64
Growth Score
0.2 / 100
ER Rank
1th
Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
25.34%
Business Today's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Business Today carries the blue verified badge on Instagram.
A sponsored post from Business Today is estimated at $2,400 to $4,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
