Transforming my 1800s home and teaching you how! It doesn’t have to be perfect, just perfect for you! General Contractor 🔨 UT 🏔️
Followers
803.4K
Following
1.5K
Total Posts
Engagement Rate
9.02%
Avg Likes
72,159
Avg Comments
Kristen Reasch | DIY & Design is a verified Home & DIY brand, with 803.4K followers on Instagram. To date Kristen Reasch | DIY & Design has posted 273 times, currently less than one post a week. Typical posts draw 72,159 likes and 351 comments, putting engagement at 9.02%.
Tracked in the InstME index, Builds_by_kristen is a Home & DIY account with 803.4K followers and a back catalogue of 273 posts.
Builds_by_kristen records a 9.02% engagement rate, in the top quarter (median: 0.63%) for the 436 Home & DIY accounts with 100K–1M followers tracked in the InstME index.
For roughly every 205 likes there is one comment, an audience that mostly engages through likes.
Builds_by_kristen currently publishes less than one post per week.
Builds_by_kristen keeps its following list short (1,454) relative to 803.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$11,000–$21,000
Based on 803.4K followers and a 9.02% engagement rate, a single sponsored post by Builds_by_kristen is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Builds_by_kristen | Cohort median |
|---|---|---|
| Engagement rate | 9.02% | 0.63% |
| Average likes | 72,159 | 1,415 |
| Average comments | 351 | 30 |
| Posts per week | 0.13 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Kristen Reasch | DIY & Design is a verified home & diy brand on Instagram, with 803.4K followers.
Kristen Reasch | DIY & Design posts on Instagram as @builds_by_kristen.
Kristen Reasch | DIY & Design has 803,438 followers on Instagram (803.4K) as of Jul 15, 2026.
Kristen Reasch | DIY & Design's engagement rate is 9.02%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Kristen Reasch | DIY & Design average 72,159 likes and 351 comments.
Kristen Reasch | DIY & Design posts less than once a week on average.
Kristen Reasch | DIY & Design is registered as a business account on Instagram and is verified.
Kristen Reasch | DIY & Design is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 273 posts.
273
351
Posts / Week
0.13
Growth Score
100 / 100
Follower Ratio
552.6×
Engagement
0%
Yes. Kristen Reasch | DIY & Design carries the blue verified badge on Instagram.
A sponsored post from Kristen Reasch | DIY & Design is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
