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Followers
184.4K
Following
945
Total Posts
Engagement Rate
0.16%
Avg Likes
278
Avg Comments
Reaching 184.4K followers on Instagram, BUFF® is a verified Travel brand. BUFF® has shared 1,835 posts to date, currently less than one post a week. Typical posts draw 278 likes and 10 comments, putting engagement at 0.16%.
Buffofficial operates a Travel account on Instagram, pairing 184.4K followers with 1,835 posts.
Against 977 Travel accounts with 100K–1M followers in the InstME index, Buffofficial's 0.16% engagement rate lands in the bottom quarter (median: 0.92%).
The audience comments once per 27 likes on average, a healthy amount of conversation.
Buffofficial keeps a posting cadence of less than one post per week.
Quality checks give Buffofficial 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Buffofficial keeps its following list short (945) relative to 184.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$650–$1,200
Based on 184.4K followers and a 0.16% engagement rate, a single sponsored post by Buffofficial is worth an estimated $650–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Buffofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.92% |
| Average likes | 278 | 1,974 |
| Average comments | 10 | 53 |
| Posts per week | 0.26 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
BUFF® is a verified travel brand on Instagram, with 184.4K followers.
BUFF® posts on Instagram as @buffofficial.
BUFF® has 184,408 followers on Instagram (184.4K) as of Apr 23, 2026.
BUFF®'s engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by BUFF® average 278 likes and 10 comments.
BUFF® posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of BUFF®'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
BUFF® is registered as a business account on Instagram and is verified.
BUFF® is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 1,835 posts.
1,835
10
Posts / Week
0.26
Growth Score
3.2 / 100
ER Rank
17th
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
6.52%
Yes. BUFF® carries the blue verified badge on Instagram.
A sponsored post from BUFF® is estimated at $650 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
