On Instagram, Buffalo Trace Bourbon is a verified Food brand with an audience of 279.6K. The account has published 2,751 posts, currently less than one post a week. Posts average 1,855 likes and 47 comments, an engagement rate of 0.68%.
Buffalotrace shows up in the InstME index as a Food account, 279.6K followers, 2,751 posts.
Buffalotrace has an engagement rate of 0.68%, which is below the median of 0.74% for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
For roughly every 39 likes there is one comment, a healthy amount of conversation.
Buffalotrace currently publishes less than one post per week.
InstME estimates 0% of Buffalotrace's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$980–$1,800
Based on 279.6K followers and a 0.68% engagement rate, a single sponsored post by Buffalotrace is worth an estimated $980–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Buffalotrace | Cohort median |
|---|---|---|
| Engagement rate | 0.68% | 0.74% |
| Average likes | 1,855 | 1,665 |
| Average comments | 47 | 54 |
| Posts per week | 0.05 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Buffalo Trace Bourbon is a verified food brand on Instagram, with 279.6K followers.
Buffalo Trace Bourbon posts on Instagram as @buffalotrace.
Buffalo Trace Bourbon has 279,643 followers on Instagram (279.6K) as of Jul 13, 2026.
Buffalo Trace Bourbon's engagement rate is 0.68%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Buffalo Trace Bourbon average 1,855 likes and 47 comments.
Buffalo Trace Bourbon posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Buffalo Trace Bourbon's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
2,751
Avg Comments
47
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.53%
Buffalo Trace Bourbon is registered as a business account on Instagram and is verified.
Buffalo Trace Bourbon is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,751 posts.
Yes. Buffalo Trace Bourbon carries the blue verified badge on Instagram.
A sponsored post from Buffalo Trace Bourbon is estimated at $980 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
