Easy to Drink, Easy to Enjoy. Content & sharing for 21+. Enjoy responsibly. bit.ly/2XUPyOX © 2026 Anheuser-Busch, Bud Light Lager, St. Louis, MO
Followers
409.5K
Following
97
Total Posts
Engagement Rate
0.46%
Avg Likes
1,856
Avg Comments
Bud Light runs a verified business account account with 409.5K followers on Instagram. Bud Light has shared 282 posts to date, currently around 6 posts a week. Typical posts draw 1,856 likes and 43 comments, putting engagement at 0.46%.
Counting 409.5K followers and 282 posts, Budlight sits in the InstME index as a business account.
Budlight's average post pulls 1,856 likes and 43 comments, roughly one interaction per 216 followers.
Roughly one in 43 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Budlight sits at about 6 posts per week.
With 409.5K followers but only 97 accounts followed back, Budlight shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,700
Based on 409.5K followers and a 0.46% engagement rate, a single sponsored post by Budlight is worth an estimated $1,400–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Budlight | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 1.25% |
| Average likes | 1,856 | 2,985 |
| Average comments | 43 | 73 |
| Posts per week | 5.52 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Bud Light is a verified Instagram brand on Instagram, with 409.5K followers.
Bud Light posts on Instagram as @budlight.
Bud Light has 409,540 followers on Instagram (409.5K) as of Apr 28, 2026.
Bud Light's engagement rate is 0.46%, calculated from average likes and comments per post relative to followers.
Posts by Bud Light average 1,856 likes and 43 comments.
Bud Light posts about 6 times per week on average.
Bud Light is registered as a business account on Instagram and is verified.
Yes. Bud Light carries the blue verified badge on Instagram.
A sponsored post from Bud Light is estimated at $1,400 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
282
43
Posts / Week
5.52
Growth Score
9.2 / 100
Follower Ratio
4222.1×
Engagement
0.1%
