Inspired by birds, informed by science, powered by people. Volunteers help to provide unbiased information about birds and their habitats.
Outreach This Creator For FreeBritish Trust for Ornithology is a None brand. The account has built 40.9K followers on Instagram. British Trust for Ornithology has shared 1,080 posts to date, currently less than one post a week. Engagement runs at 1.53%, or about 611 likes and 15 comments per post.
As a None account, Btobirds reaches 40.9K followers on Instagram across 1,080 published posts.
Btobirds posts above the median for its size: a 1.53% engagement rate against accounts with 10K–100K followers in the InstME index.
The comment-to-like ratio works out to one comment per 40 likes, pointing to a healthy amount of conversation.
Btobirds's videos average 419.3 views per post.
Posting frequency for Btobirds sits at less than one post per week.
Btobirds comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 357 others against 40.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$220–$410
Based on 40.9K followers and a 1.53% engagement rate, a single sponsored post by Btobirds is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: None
| Metric | Btobirds | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 1.45% |
| Average likes | 611 | 339 |
| Average comments | 15 | 18 |
| Posts per week | 0.08 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 5, 2026
British Trust for Ornithology is a none brand on Instagram, with 40.9K followers.
British Trust for Ornithology posts on Instagram as @btobirds.
British Trust for Ornithology has 40,906 followers on Instagram (40.9K) as of Apr 5, 2026.
British Trust for Ornithology's engagement rate is 1.53%, calculated from average likes and comments per post relative to followers.
Posts by British Trust for Ornithology average 611 likes and 15 comments.
British Trust for Ornithology posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of British Trust for Ornithology's followers are low-quality or inactive, giving an audience-quality score of 94/100.
British Trust for Ornithology is registered as a business account on Instagram.
Avg Comments
15
Engagement
0.42%
British Trust for Ornithology is categorized as a none account in the InstME index, based on the profile's bio and Instagram category across 1,080 posts.
A sponsored post from British Trust for Ornithology is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.