Bruce Lee's daughter here, @therealshannonlee + The Bruce Lee Family Company on behalf of Bruce Lee’s legacy.
Bruce Lee is a verified Instagram creator on Instagram, tracked in the InstME index with 12.6M followers. The account has published 7,450 posts, currently less than one post a week. Posts average 386,087 likes and 1,613 comments, an engagement rate of 3.08%.
Counting 12.6M followers and 7,450 posts, Brucelee sits in the InstME index as a creator account.
Brucelee's average post pulls 386,087 likes and 1,613 comments, roughly one interaction per 33 followers.
Roughly one in 239 likes comes with a comment, an audience that mostly engages through likes.
Brucelee maintains a rhythm of less than one post per week.
With 12.6M followers but only 588 accounts followed back, Brucelee shows the ratio of a well-established account.
Estimated sponsored-post value
$140,000–$250,000
Based on 12.6M followers and a 3.08% engagement rate, a single sponsored post by Brucelee is worth an estimated $140,000–$250,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Brucelee | Cohort median |
|---|---|---|
| Engagement rate | 3.08% | 1.02% |
| Average likes | 386,087 | 25,711 |
| Average comments | 1,613 | 376 |
| Posts per week | 0.09 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
Bruce Lee is a verified Instagram creator on Instagram, with 12.6M followers.
Bruce Lee posts on Instagram as @brucelee.
Bruce Lee has 12,601,306 followers on Instagram (12.6M) as of Sep 5, 2026.
Bruce Lee's engagement rate is 3.08%, calculated from average likes and comments per post relative to followers.
Posts by Bruce Lee average 386,087 likes and 1,613 comments.
Bruce Lee posts less than once a week on average.
Bruce Lee is registered as a creator account on Instagram and is verified.
Yes. Bruce Lee carries the blue verified badge on Instagram.
A sponsored post from Bruce Lee is estimated at $140,000 to $250,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
7,450
Avg Comments
1,613
Engagement
0.13%
