SUP Athlete | Author✏️|Photographer📸 | Speaker🎤 NYT Globe&Mail Outside @starboardsup @blackfish_paddles @mustangsurvival @garmincanada @speakersdotca
Followers
9.1K
Following
1.7K
Total Posts
Engagement Rate
2.02%
Avg Likes
175
Avg Comments
Bruce Kirkby runs a Fitness creator account with 9.1K followers on Instagram. Content spans fitness and photography. To date Bruce Kirkby has posted 2,074 times, currently less than one post a week. Typical posts draw 175 likes and 8 comments, putting engagement at 2.02%.
The Fitness account Brucekirkby has posted 2,074 times on Instagram and drawn 9.1K followers.
Among 5,196 Fitness accounts with 1K–10K followers in the InstME index, Brucekirkby's 2.02% engagement rate comes in below the median of 5.26%.
The comment-to-like ratio works out to one comment per 22 likes, pointing to a healthy amount of conversation.
Brucekirkby's output runs to less than one post per week.
Estimated sponsored-post value
$64–$120
Based on 9.1K followers and a 2.02% engagement rate, a single sponsored post by Brucekirkby is worth an estimated $64–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Photography
| Metric | Brucekirkby | Cohort median |
|---|---|---|
| Engagement rate | 2.02% | 5.26% |
| Average likes | 175 | 145 |
| Average comments | 8 | 11 |
| Posts per week | 0.12 | 0.25 |
Median values from 5,196 Fitness accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Bruce Kirkby is a fitness creator on Instagram, with 9.1K followers.
Bruce Kirkby posts on Instagram as @brucekirkby.
Bruce Kirkby has 9,059 followers on Instagram (9.1K) as of Aug 9, 2026.
Bruce Kirkby's engagement rate is 2.02%, calculated from average likes and comments per post relative to followers. That is below the median of 5.26% for Fitness accounts with 1K–10K followers in the InstME index.
Posts by Bruce Kirkby average 175 likes and 8 comments.
Bruce Kirkby posts less than once a week on average.
Bruce Kirkby is registered as a creator account on Instagram.
Bruce Kirkby is categorized as a fitness and photography account in the InstME index, based on the profile's bio and Instagram category across 2,074 posts.
A sponsored post from Bruce Kirkby is estimated at $64 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,074
8
Posts / Week
0.12
Growth Score
40.4 / 100
Last Post
2 days ago
Engagement
0.71%
