Founded 2004. Reporting on Brooklyn through the lens of real estate, development & renovation.
Outreach This Creator For FreeFollowers
61.1K
Following
739
Total Posts
Engagement Rate
0.33%
Avg Likes
192
Avg Comments
Brownstoner is a Photography brand. The account has built 61.1K followers on Instagram. The account posts mainly around photography and home & diy topics. Brownstoner has shared 3,032 posts to date, currently around 3 posts a week. Typical posts draw 192 likes and 8 comments, putting engagement at 0.33%.
Brownstoner is a Photography account whose 3,032 posts have grown a following of 61.1K on Instagram.
Benchmarked against 3,423 Photography accounts with 10K–100K followers, Brownstoner posts a 0.33% engagement rate that is in the bottom quarter (median: 2.46%).
The comment-to-like ratio works out to one comment per 24 likes, pointing to a healthy amount of conversation.
Video content from Brownstoner draws about 9.4K views.
Brownstoner's output runs to about 3 posts per week.
Estimated sponsored-post value
$210–$400
Based on 61.1K followers and a 0.33% engagement rate, a single sponsored post by Brownstoner is worth an estimated $210–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Home & DIY
| Metric | Brownstoner | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 2.46% |
| Average likes | 192 | 523 |
| Average comments | 8 | 25 |
| Posts per week | 2.92 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Brownstoner is a photography brand on Instagram, with 61.1K followers.
Brownstoner has 61,140 followers on Instagram (61.1K) as of Aug 9, 2026.
Brownstoner's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.46%) for Photography accounts with 10K–100K followers in the InstME index.
Posts by Brownstoner average 192 likes and 8 comments.
Brownstoner posts about 3 times per week on average.
Brownstoner is registered as a business account on Instagram.
Brownstoner is categorized as a photography and home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,032 posts.
A sponsored post from Brownstoner is estimated at $210 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,032
8
Avg Views
9,433
Posts / Week
2.92
Growth Score
6.6 / 100
Engagement
0%
