Welcome to The Kingdom. Where you reign supreme and can customize your grilling experience to be as unique as your tastes and outdoor lifestyle.
Outreach This Creator For FreeFollowers
37.6K
Following
279
Total Posts
Engagement Rate
0.33%
Avg Likes
116
Avg Comments
On Instagram, Broil King is a Lifestyle brand based in United States with an audience of 37.6K. Broil King has shared 2,829 posts to date, currently less than one post a week. Engagement runs at 0.33%, or about 116 likes and 7 comments per post.
Broilkingbbq shows up in the InstME index as a Lifestyle account, 37.6K followers, 2,829 posts.
Broilkingbbq has an engagement rate of 0.33%, which is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers, based on 1,602 accounts in the InstME index.
At one comment per 17 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Broilkingbbq has published less than one post per week.
Broilkingbbq follows only 279 accounts while being followed by 37.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$130–$240
Based on 37.6K followers and a 0.33% engagement rate, a single sponsored post by Broilkingbbq is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Broilkingbbq | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 3.25% |
| Average likes | 116 | 875 |
| Average comments | 7 | 33 |
| Posts per week | 0.1 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Broilkingbbq | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 1.85% |
| Average likes | 116 | 476 |
| Average comments | 7 | 29 |
| Posts per week | 0.1 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Broil King is a lifestyle brand based in United States on Instagram, with 37.6K followers.
Broil King posts on Instagram as @broilkingbbq.
Broil King has 37,580 followers on Instagram (37.6K) as of Jul 10, 2026.
Broil King's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Broil King average 116 likes and 7 comments.
Broil King posts less than once a week on average.
Broil King is registered as a business account on Instagram.
Broil King is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,829 posts.
Broil King's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,829
7
Posts / Week
0.1
Growth Score
6.6 / 100
Follower Ratio
134.7×
Engagement
0.25%
A sponsored post from Broil King is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
