@bfriendlyfitness Founder @strike_mvmnt @worldfitnessproject @repsahead @321podium Champion: 321BRIAN
Followers
22.3K
Following
3.4K
Total Posts
Engagement Rate
1.29%
Avg Likes
273
Avg Comments
On Instagram, Brian Friend is a Business creator with an audience of 22.3K. The account has published 1,275 posts, currently less than one post a week. Typical posts draw 273 likes and 15 comments, putting engagement at 1.29%.
With 22.3K followers across 1,275 posts, Brianfriendfitness is one of the Business accounts tracked in the InstME index.
Against 5,335 Business accounts with 10K–100K followers in the InstME index, Brianfriendfitness's 1.29% engagement rate lands below the median of 1.46%.
The audience comments once per 18 likes on average, an unusually discussion-heavy audience.
In recent weeks Brianfriendfitness has kept to less than one post per week.
Quality checks give Brianfriendfitness 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$100–$190
Based on 22.3K followers and a 1.29% engagement rate, a single sponsored post by Brianfriendfitness is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Brianfriendfitness | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 1.46% |
| Average likes | 273 | 334 |
| Average comments | 15 | 22 |
| Posts per week | 0.15 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Brian Friend is a business creator on Instagram, with 22.3K followers.
Brian Friend posts on Instagram as @brianfriendfitness.
Brian Friend has 22,257 followers on Instagram (22.3K) as of Apr 24, 2026.
Brian Friend's engagement rate is 1.29%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Brian Friend average 273 likes and 15 comments.
Brian Friend posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Brian Friend's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Brian Friend is registered as a creator account on Instagram.
Brian Friend is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,275 posts.
1,275
15
Posts / Week
0.15
Growth Score
25.8 / 100
ER Rank
50th
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
1.85%
A sponsored post from Brian Friend is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
