The official Instagram account for #BreakingBad and #ElCamino: A Breaking Bad Movie. Stream now on Netflix and Stories by AMC.
Followers
1.9M
Following
53
Total Posts
Engagement Rate
4.07%
Avg Likes
76,113
Avg Comments
On Instagram, Breaking Bad is a verified Gaming brand with an audience of 1.9M. To date Breaking Bad has posted 267 times, currently less than one post a week. Engagement runs at 4.07%, or about 76,113 likes and 365 comments per post.
Breakingbad's Instagram presence spans 267 posts and 1.9M followers, profiling it as a Gaming account.
For Gaming accounts with over 1M followers, Breakingbad's 4.07% engagement rate is above the median of 2.18%, a read from 208 accounts in the InstME index.
For roughly every 209 likes there is one comment, an audience that mostly engages through likes.
On average, Breakingbad's video content earns 107K views.
In recent weeks Breakingbad has kept to less than one post per week.
Breakingbad follows only 53 accounts while being followed by 1.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$26,000–$49,000
Based on 1.9M followers and a 4.07% engagement rate, a single sponsored post by Breakingbad is worth an estimated $26,000–$49,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
| Metric | Breakingbad | Cohort median |
|---|---|---|
| Engagement rate | 4.07% | 2.18% |
| Average likes | 76,113 | 46,084 |
| Average comments | 365 | 515 |
| Posts per week | 0.62 | 0.82 |
Median values from 208 Gaming accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
Breaking Bad is a verified gaming brand on Instagram, with 1.9M followers.
Breaking Bad posts on Instagram as @breakingbad.
Breaking Bad has 1,879,316 followers on Instagram (1.9M) as of Apr 7, 2026.
Breaking Bad's engagement rate is 4.07%, calculated from average likes and comments per post relative to followers. That is above the median of 2.18% for Gaming accounts with over 1M followers in the InstME index.
Posts by Breaking Bad average 76,113 likes and 365 comments.
Breaking Bad posts less than once a week on average.
Breaking Bad is registered as a business account on Instagram and is verified.
Breaking Bad is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 267 posts.
Yes. Breaking Bad carries the blue verified badge on Instagram.
267
365
Avg Views
106,977
Posts / Week
0.62
Growth Score
81.4 / 100
Engagement
22.05%
A sponsored post from Breaking Bad is estimated at $26,000 to $49,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
