Followers
81.7K
Following
2.3K
Total Posts
Engagement Rate
0.32%
Avg Likes
238
Avg Comments
Reaching 81.7K followers on Instagram, Booktopia is a verified Home & DIY brand based in Australia. The account has published 4,327 posts, currently around 10 posts a week. Engagement runs at 0.32%, or about 238 likes and 23 comments per post.
On Instagram, Booktopiabooks runs a Home & DIY account that has published 4,327 posts and gathered 81.7K followers.
Booktopiabooks has an engagement rate of 0.32%, which is below the median of 0.75% for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
The audience comments once per 11 likes on average, an unusually discussion-heavy audience.
Booktopiabooks currently publishes about 10 posts per week, more than one per day.
InstME's checks rate Booktopiabooks's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$290–$530
Based on 81.7K followers and a 0.32% engagement rate, a single sponsored post by Booktopiabooks is worth an estimated $290–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Booktopiabooks | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.75% |
| Average likes | 238 | 200 |
| Average comments | 23 | 9 |
| Posts per week | 10.29 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Booktopiabooks | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.51% |
| Average likes | 238 | 195 |
| Average comments | 23 | 8 |
| Posts per week | 10.29 | 1.61 |
Median values from 30 Home & DIY accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Booktopia is a verified home & diy brand based in Australia on Instagram, with 81.7K followers.
Booktopia posts on Instagram as @booktopiabooks.
Booktopia has 81,731 followers on Instagram (81.7K) as of Jul 15, 2026.
Booktopia's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Booktopia average 238 likes and 23 comments.
Booktopia posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 0% of Booktopia's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Booktopia is registered as a business account on Instagram and is verified.
Booktopia is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,327 posts.
4,327
23
Posts / Week
10.29
Growth Score
6.4 / 100
ER Rank
19th
Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.08%
Booktopia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Booktopia carries the blue verified badge on Instagram.
A sponsored post from Booktopia is estimated at $290 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
