Menswear founded on fit, built on service, and focused on style. However you fit, Bonobos fits you.
Outreach This Creator For FreeFollowers
172.4K
Following
1.1K
Total Posts
Engagement Rate
0.61%
Avg Likes
1,030
Avg Comments
On Instagram, Bonobos is a verified Fashion brand with an audience of 172.4K. To date Bonobos has posted 3,606 times, currently around 5 posts a week. Engagement runs at 0.61%, or about 1,030 likes and 17 comments per post.
Bonobos shows up in the InstME index as a Fashion account, 172.4K followers, 3,606 posts.
For Fashion accounts with 100K–1M followers, Bonobos's 0.61% engagement rate is below the median of 0.86%, a read from 2,126 accounts in the InstME index.
For roughly every 59 likes there is one comment, a healthy amount of conversation.
Bonobos's recent cadence works out to about 5 posts per week.
Bonobos follows only 1,103 accounts while being followed by 172.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$600–$1,100
Based on 172.4K followers and a 0.61% engagement rate, a single sponsored post by Bonobos is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Bonobos | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 0.86% |
| Average likes | 1,030 | 1,969 |
| Average comments | 17 | 58 |
| Posts per week | 4.66 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Bonobos is a verified fashion brand on Instagram, with 172.4K followers.
Bonobos has 172,446 followers on Instagram (172.4K) as of Jul 9, 2026.
Bonobos's engagement rate is 0.61%, calculated from average likes and comments per post relative to followers. That is below the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Bonobos average 1,030 likes and 17 comments.
Bonobos posts about 5 times per week on average.
Bonobos is registered as a business account on Instagram and is verified.
Bonobos is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 3,606 posts.
Yes. Bonobos carries the blue verified badge on Instagram.
A sponsored post from Bonobos is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,606
17
Posts / Week
4.66
Growth Score
12.2 / 100
Follower Ratio
156.3×
Engagement
0.04%
