The Official Instagram account of the 2023 RWC champion Springboks, our other SA national teams and all things SA Rugby. #ForeverGreenForeverGold
Followers
1.6M
Following
194
Total Posts
Engagement Rate
0.53%
Avg Likes
8,403
Avg Comments
Springboks is a verified Sports brand. The account has built 1.6M followers on Instagram. Springboks has shared 9,247 posts to date, currently around 30 posts a week. Posts average 8,403 likes and 50 comments, an engagement rate of 0.53%.
As a Sports account, Bokrugby reaches 1.6M followers on Instagram across 9,247 published posts.
Among 107 Sports accounts with over 1M followers in the InstME index, Bokrugby's 0.53% engagement rate comes in below the median of 1.05%.
The comment-to-like ratio works out to one comment per 169 likes, pointing to an audience that mostly engages through likes.
Bokrugby's output runs to about 30 posts per week, more than one per day.
The account follows just 194 others against 1.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,600–$10,000
Based on 1.6M followers and a 0.53% engagement rate, a single sponsored post by Bokrugby is worth an estimated $5,600–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Bokrugby | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 1.05% |
| Average likes | 8,403 | 29,326 |
| Average comments | 50 | 353 |
| Posts per week | 29.87 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Springboks is a verified sports brand on Instagram, with 1.6M followers.
Springboks posts on Instagram as @bokrugby.
Springboks has 1,595,269 followers on Instagram (1.6M) as of Jul 11, 2026.
Springboks's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers. That is below the median of 1.05% for Sports accounts with over 1M followers in the InstME index.
Posts by Springboks average 8,403 likes and 50 comments.
Springboks posts about 30 times per week on average.
Springboks is registered as a business account on Instagram and is verified.
Springboks is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 9,247 posts.
Yes. Springboks carries the blue verified badge on Instagram.
9,247
50
Posts / Week
29.87
Growth Score
10.6 / 100
Follower Ratio
8223.0×
Engagement
11.87%
A sponsored post from Springboks is estimated at $5,600 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
