Followers
805.1K
Following
736
Total Posts
Engagement Rate
0.45%
Avg Likes
3,485
Avg Comments
B.o.B is a verified Music brand on Instagram based in United States, tracked in the InstME index with 805.1K followers. The account has published 26 posts, currently less than one post a week. Engagement runs at 0.45%, or about 3,485 likes and 170 comments per post.
Bob is a Music account on Instagram with 805.1K followers and 26 published posts.
Benchmarked against 4,576 Music accounts with 100K–1M followers, Bob posts a 0.45% engagement rate that is in the bottom quarter (median: 1.76%).
The comment-to-like ratio works out to one comment per 21 likes, pointing to a healthy amount of conversation.
Bob's output runs to less than one post per week.
With 805.1K followers but only 736 accounts followed back, Bob shows the ratio of a well-established account.
Estimated sponsored-post value
$2,800–$5,200
Based on 805.1K followers and a 0.45% engagement rate, a single sponsored post by Bob is worth an estimated $2,800–$5,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Bob | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 1.76% |
| Average likes | 3,485 | 4,115 |
| Average comments | 170 | 114 |
| Posts per week | 0.94 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bob | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 1.36% |
| Average likes | 3,485 | 3,293 |
| Average comments | 170 | 111 |
| Posts per week | 0.94 | 0.56 |
Median values from 435 Music accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
B.o.B is a verified music brand based in United States on Instagram, with 805.1K followers.
B.o.B posts on Instagram as @bob.
B.o.B has 805,097 followers on Instagram (805.1K) as of Jul 10, 2026.
B.o.B's engagement rate is 0.45%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by B.o.B average 3,485 likes and 170 comments.
B.o.B posts less than once a week on average.
B.o.B is registered as a business account on Instagram and is verified.
B.o.B is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 26 posts.
B.o.B's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
26
170
Posts / Week
0.94
Growth Score
9 / 100
Follower Ratio
1093.9×
Engagement
2.63%
Yes. B.o.B carries the blue verified badge on Instagram.
A sponsored post from B.o.B is estimated at $2,800 to $5,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
