In @betterhomesandgardens @thrivelocalfl @voyagemiami @mydomaine @ediblesofla @milamsmarkets Charcutes -OG Miami candy boards & DIY
Followers
28.3K
Following
976
Total Posts
Engagement Rate
0.75%
Avg Likes
199
Avg Comments
Board - Oh! ® is a Home & DIY brand based in United States. The account has built 28.3K followers on Instagram. Board - Oh! ® has shared 845 posts to date, currently less than one post a week. Posts average 199 likes and 13 comments, an engagement rate of 0.75%.
Board_oh_ has built an audience of 28.3K followers on Instagram over 845 posts as a Home & DIY account.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Board_oh_'s 0.75% engagement rate comes in in line with the median of 0.75%.
Followers weigh in with a comment about every 15 likes, an unusually discussion-heavy audience.
Posting frequency for Board_oh_ sits at less than one post per week.
Board_oh_ comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$99–$180
Based on 28.3K followers and a 0.75% engagement rate, a single sponsored post by Board_oh_ is worth an estimated $99–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Board_oh_ | Cohort median |
|---|---|---|
| Engagement rate | 0.75% | 0.75% |
| Average likes | 199 | 200 |
| Average comments | 13 | 9 |
| Posts per week | 0.17 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Board_oh_ | Cohort median |
|---|---|---|
| Engagement rate | 0.75% | 0.55% |
| Average likes | 199 | 132 |
| Average comments | 13 | 7 |
| Posts per week | 0.17 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Board - Oh! ® is a home & diy brand based in United States on Instagram, with 28.3K followers.
Board - Oh! ® posts on Instagram as @board_oh_.
Board - Oh! ® has 28,309 followers on Instagram (28.3K) as of Apr 6, 2026.
Board - Oh! ®'s engagement rate is 0.75%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Board - Oh! ® average 199 likes and 13 comments.
Board - Oh! ® posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Board - Oh! ®'s followers are low-quality or inactive, giving an audience-quality score of 94/100.
Board - Oh! ® is registered as a business account on Instagram.
Board - Oh! ® is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 845 posts.
845
13
Posts / Week
0.17
Growth Score
15 / 100
ER Rank
40th
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.29%
Board - Oh! ®'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Board - Oh! ® is estimated at $99 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
