Welcome to the official BMW Switzerland account. The new BMW iX3 - Swiss Car of the Year 2026! 🎉 Tag @BMWSwitzerland to get featured!
Followers
133.5K
Following
167
Total Posts
Engagement Rate
0.43%
Avg Likes
564
Avg Comments
BMW Schweiz is a verified Automotive brand on Instagram based in Switzerland, tracked in the InstME index with 133.5K followers. The account has published 1,656 posts, currently around 1 post a week. Typical posts draw 564 likes and 5 comments, putting engagement at 0.43%.
The Automotive account Bmwswitzerland has posted 1,656 times on Instagram and drawn 133.5K followers.
Among 1,181 Automotive accounts with 100K–1M followers in the InstME index, Bmwswitzerland's 0.43% engagement rate comes in below the median of 1.12%.
The comment-to-like ratio works out to one comment per 123 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Bmwswitzerland sits at about one post per week.
The account follows just 167 others against 133.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$470–$870
Based on 133.5K followers and a 0.43% engagement rate, a single sponsored post by Bmwswitzerland is worth an estimated $470–$870. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in Switzerland, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Bmwswitzerland | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 1.12% |
| Average likes | 564 | 2,576 |
| Average comments | 5 | 48 |
| Posts per week | 1.09 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bmwswitzerland | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.81% |
| Average likes | 564 | 2,158 |
| Average comments | 5 | 29 |
| Posts per week | 1.09 | 1.74 |
Median values from 72 accounts in Switzerland with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
BMW Schweiz is a verified automotive brand based in Switzerland on Instagram, with 133.5K followers.
BMW Schweiz posts on Instagram as @bmwswitzerland.
BMW Schweiz has 133,464 followers on Instagram (133.5K) as of Jul 9, 2026.
BMW Schweiz's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is below the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by BMW Schweiz average 564 likes and 5 comments.
BMW Schweiz posts about 1 time per week on average.
BMW Schweiz is registered as a business account on Instagram and is verified.
BMW Schweiz is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 1,656 posts.
BMW Schweiz's profile places the account in Switzerland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,656
5
Posts / Week
1.09
Growth Score
8.6 / 100
Follower Ratio
799.2×
Engagement
16.35%
Yes. BMW Schweiz carries the blue verified badge on Instagram.
A sponsored post from BMW Schweiz is estimated at $470 to $870. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
