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331.2K
Following
125
Total Posts
Engagement Rate
0.11%
Avg Likes
360
Avg Comments
BMW South Africa runs a verified Travel brand account with 331.2K followers on Instagram. Its posts sit across travel and automotive. BMW South Africa has shared 3,310 posts to date, currently less than one post a week. Posts average 360 likes and 12 comments, an engagement rate of 0.11%.
Bmwsouthafrica is a Travel account on Instagram with 331.2K followers and 3,310 published posts.
Compared with 977 other Travel accounts with 100K–1M followers in the InstME index, Bmwsouthafrica's 0.11% engagement rate is in the bottom quarter (median: 0.92%).
One comment lands for every 31 likes, which reads as a healthy amount of conversation.
Video content from Bmwsouthafrica draws about 9K views.
Recent posting activity averages less than one post per week.
With 331.2K followers but only 125 accounts followed back, Bmwsouthafrica shows the ratio of a well-established account.
Estimated sponsored-post value
$1,200–$2,200
Based on 331.2K followers and a 0.11% engagement rate, a single sponsored post by Bmwsouthafrica is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Automotive
| Metric | Bmwsouthafrica | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.92% |
| Average likes | 360 | 1,974 |
| Average comments | 12 | 53 |
| Posts per week | 0.34 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
BMW South Africa is a verified travel brand on Instagram, with 331.2K followers.
BMW South Africa posts on Instagram as @bmwsouthafrica.
BMW South Africa has 331,245 followers on Instagram (331.2K) as of Jul 13, 2026.
BMW South Africa's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by BMW South Africa average 360 likes and 12 comments.
BMW South Africa posts less than once a week on average.
BMW South Africa is registered as a business account on Instagram and is verified.
BMW South Africa is categorized as a travel and automotive account in the InstME index, based on the profile's bio and Instagram category across 3,310 posts.
Yes. BMW South Africa carries the blue verified badge on Instagram.
3,310
12
Avg Views
8,954
Posts / Week
0.34
Growth Score
2.2 / 100
Engagement
0.18%
A sponsored post from BMW South Africa is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
