@
BrandBrand
Add a touch of #SheerDrivingPleasure to your home and wardrobe. Shop now ⤵️
b.mw/lifestyleAudience
Browse top profilesFollowers
352.8K
Following
113
Total Posts
Engagement & Performance
Engagement Rate
4.48%
Avg Likes
15,700
Avg Comments
What the numbers say about @bmwlifestyle
@bmwlifestyle is a Fashion account on Instagram with 352.8K followers and 977 published posts.
Compared with 1,020 other Fashion accounts with 100K–1M followers in the InstME index, @bmwlifestyle's 4.48% engagement rate is in the top quarter (median: 0.88%).
The comment-to-like ratio works out to one comment per 142 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
The account follows just 113 others against 352.8K followers — a ratio typical of established creators and brands.
@bmwlifestyle vs similar accounts
| Metric | @bmwlifestyle | Cohort median |
|---|---|---|
| Engagement rate | 4.48% | 0.88% |
| Average likes | 15,700 | 1,976 |
| Average comments | 110 | 61 |
| Posts per week | 1.84 | 0.82 |
Median values from 1,020 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @bmwlifestyle's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bmwlifestyle: (15,700 avg likes + 110 avg comments) ÷ 352,846 followers × 100 ≈ 4.48%.
Frequently asked questions about @bmwlifestyle
How many followers does @bmwlifestyle have?
@bmwlifestyle has 352,846 followers on Instagram (352.8K) as of Jul 9, 2026.
What is @bmwlifestyle's engagement rate?
@bmwlifestyle's engagement rate is 4.48%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.88%) for Fashion accounts with 100K–1M followers in the InstME index.
How many likes does @bmwlifestyle average per post?
Posts by @bmwlifestyle average 15,700 likes and 110 comments.
How often does @bmwlifestyle post on Instagram?
@bmwlifestyle posts about 2 times per week on average.
Is @bmwlifestyle a business or creator account?
@bmwlifestyle is registered as a business account on Instagram and is verified.
