Add a touch of to your home and wardrobe. Shop now ⤵️
Followers
352.8K
Following
113
Total Posts
Engagement Rate
4.48%
Avg Likes
15,700
Avg Comments
BMW Lifestyle is a verified Fashion brand on Instagram, tracked in the InstME index with 352.8K followers. The account posts mainly around fashion and home & diy topics. The account has published 977 posts, currently around 2 posts a week. Typical posts draw 15,700 likes and 110 comments, putting engagement at 4.48%.
Bmwlifestyle is a Fashion account on Instagram with 352.8K followers and 977 published posts.
Compared with 2,126 other Fashion accounts with 100K–1M followers in the InstME index, Bmwlifestyle's 4.48% engagement rate is in the top quarter (median: 0.86%).
Comments arrive at about one per 142 likes, a sign of an audience that mostly engages through likes.
Lately Bmwlifestyle has been publishing about one post per week.
With 352.8K followers but only 113 accounts followed back, Bmwlifestyle shows the ratio of a well-established account.
Estimated sponsored-post value
$4,900–$9,200
Based on 352.8K followers and a 4.48% engagement rate, a single sponsored post by Bmwlifestyle is worth an estimated $4,900–$9,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Home & DIY
| Metric | Bmwlifestyle | Cohort median |
|---|---|---|
| Engagement rate | 4.48% | 0.86% |
| Average likes | 15,700 | 1,969 |
| Average comments | 110 | 58 |
| Posts per week | 1.84 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
BMW Lifestyle is a verified fashion brand on Instagram, with 352.8K followers.
BMW Lifestyle posts on Instagram as @bmwlifestyle.
BMW Lifestyle has 352,846 followers on Instagram (352.8K) as of Jul 9, 2026.
BMW Lifestyle's engagement rate is 4.48%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by BMW Lifestyle average 15,700 likes and 110 comments.
BMW Lifestyle posts about 2 times per week on average.
BMW Lifestyle is registered as a business account on Instagram and is verified.
BMW Lifestyle is categorized as a fashion and home & diy account in the InstME index, based on the profile's bio and Instagram category across 977 posts.
Yes. BMW Lifestyle carries the blue verified badge on Instagram.
977
110
Posts / Week
1.84
Growth Score
89.6 / 100
Follower Ratio
3122.5×
Engagement
0%
A sponsored post from BMW Lifestyle is estimated at $4,900 to $9,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
