BMW | Freude am Fahren. Willkommen bei BMW Österreich! Wir freuen uns über @bmwaustria Tags - zeigt uns euren 😎
Followers
137.6K
Following
220
Total Posts
Engagement Rate
0.35%
Avg Likes
479
Avg Comments
BMW Austria is a verified Cars brand based in Austria. The account has built 137.6K followers on Instagram. BMW Austria has shared 2,109 posts to date, currently around 3 posts a week. Posts average 479 likes and 5 comments, an engagement rate of 0.35%.
Counting 137.6K followers and 2,109 posts, Bmwaustria sits in the InstME index as a Cars account.
Across recent posts, Bmwaustria picks up 479 likes and 5 comments on average, one interaction per 284 followers.
Followers weigh in with a comment about every 93 likes, an audience that mostly engages through likes.
Recent posting activity averages about 3 posts per week.
With 137.6K followers but only 220 accounts followed back, Bmwaustria shows the ratio of a well-established account.
Estimated sponsored-post value
$480–$890
Based on 137.6K followers and a 0.35% engagement rate, a single sponsored post by Bmwaustria is worth an estimated $480–$890. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Cars
| Metric | Bmwaustria | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.25% |
| Average likes | 479 | 2,985 |
| Average comments | 5 | 73 |
| Posts per week | 3.47 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bmwaustria | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.29% |
| Average likes | 479 | 2,543 |
| Average comments | 5 | 51 |
| Posts per week | 3.47 | 0.95 |
Median values from 38 accounts in Austria with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
BMW Austria is a verified cars brand based in Austria on Instagram, with 137.6K followers.
BMW Austria posts on Instagram as @bmwaustria.
BMW Austria has 137,587 followers on Instagram (137.6K) as of Jul 9, 2026.
BMW Austria's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers.
Posts by BMW Austria average 479 likes and 5 comments.
BMW Austria posts about 3 times per week on average.
BMW Austria is registered as a business account on Instagram and is verified.
BMW Austria is categorized as a cars account in the InstME index, based on the profile's bio and Instagram category across 2,109 posts.
BMW Austria's profile places the account in Austria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,109
5
Posts / Week
3.47
Growth Score
7 / 100
Follower Ratio
625.4×
Engagement
18.62%
Yes. BMW Austria carries the blue verified badge on Instagram.
A sponsored post from BMW Austria is estimated at $480 to $890. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
